Top Tips for Health Brands in China
✔ 1. Choose the Right E-Commerce Platform Platform Best For Key Advantage Tmall Global Premium brands, CBEC Trusted marketplace for imports JD Worldwide Fast logistics, high-spending users Strong fulfillment network Douyin (TikTok Shop) Viral marketing, Gen Z Livestream-driven sales Xiaohongshu (RED) Brand storytelling, trust-building Influencer & UGC-driven growth ✔ 2. Leverage KOLs & KOCs for Trust & Sales Doctor KOLs : Credible endorsements (e.g., TCM experts). Beauty & Lifestyle Influencers : Promote collagen, probiotics, gummy vitamins . Livestream Selling : Partner with top Taobao/Douyin hosts for flash sales. ✔ 3. Localize Packaging & Marketing Simplified Chinese labeling : Required for compliance. Lucky colors (red, gold) : Avoid white (associated with mourning). Highlight scientific backing : Chinese consumers trust clinical studies & foreign certifications (FDA, GMP) . ✔ 4. Offer Subscription & Membership Models Auto-r...
